American Leisure Holdings, Inc. (OTCMKTS: AMLH) subsidiary Baller Mixed Reality, announced a partnership that will connect celebrities and brands with its 3D-augmented reality NFTs.
AMLH’s partnership is with Echelon Culture, a strategic marketing agency that connects brands like Pepsi, Rockstar Energy and Grey Goose with cultural icons like Fat Joe, Wale and Deion Sanders. Baller will produce autographed NFT collections for high-profile entertainers in music, film and television with the inclusion of participating corporate partners.
Celebrity Backed NFTs Maintain Value Despite Down Market
While equities, crypto, and many other investments have struggled in the current market, NFTs connected to celebrities have been able to maintain, and in some cases increase in value.
Total NFT sales hit $37 billion as of the first week of May, according to a report from blockchain analysis firm, Chainalysis, compared with $40 billion for all of 2021.
While equities, crypto, and many other investments have struggled in the current market, some NFTs connected to celebrities have been able to maintain, and in some cases increase in value. For instance, NFT collections such as Bored Ape Yacht Club (BAYC), backed by celebrities such as a recent Twitter endorsement from Elon Musk — are up 5.52% year-to-date.
This news is the latest signal that Baller Mixed Reality is creating a class of collectibles that could help investors beat the market.
Echelon Partnership Latest Milestone in AMLH’s Path to Success
Baller Mixed Reality is AMLH’s first acquisition and initial entry into the web 3.0 space. Baller Mixed Reality allows NFT collectors to ‘show off’ NFTs through AR-3D apps.
With this acquisition, AMLH is positioned at the nexus of several lucrative markets.
- $15 Billion Sports Memorabilia Industry (Forbes)
- $25 Billion NFT Industry (Reuters)
- $6.2 Billion Smart Glasses Industry (TechNavio)
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