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PRICING SUPPLEMENT NO. 7, DATED: October 17, 2003 RULE 424(b)(2)
to Prospectus Supplement Dated October 7, 2003 REGISTRATION STATEMENT NO. 333-73380
to Prospectus Dated November 28, 2001
KEYCORP
$100,000,000
[X] SENIOR MEDIUM-TERM NOTES, SERIES G
[ ] SUBORDINATED MEDIUM-TERM NOTES, SERIES F
[ ] Floating Rate Notes [X] 3.05% Fixed Rate Notes
[X] Book-Entry Notes [ ] Certificated Notes
Original Issue Date: October 22, 2003
Maturity Date: November 22, 2006
Issue Price: 99.88%
Paying Agent: Deutsche Bank Trust Company Americas
Authenticating Agent: Deutsche Bank Trust Company Americas
OPTION TO ELECT REDEMPTION: [ ] Yes [X] No OPTION TO EXTEND MATURITY: [ ] Yes [X] No
Redemption Date(s): Extended Maturity Dates:
Initial Redemption Percentage: Notice of Extension Date(s):
Annual Redemption Percentage Reduction:
OPTION TO ELECT REPAYMENT: [ ] Yes [X] No SPECIFIED CURRENCY (NOT U.S. DOLLARS):[ ] Yes [X] No
Repayment Date(s): Authorized Denominations:
Repayment Price(s): Exchange Rate Agency:
Repurchase Price (if any): N/A Optional Interest Rate Reset: [ ] Yes [X] No
Amortization Schedule (if any): N/A Optional Interest Rate Reset Dates: [ ] Yes [X] No
Sinking Fund Defeasance: [ ] Yes [X] No Optional Extension of Maturity: [ ] Yes [X] No
Length of Extension Period: [ ] Yes [X] No
Minimum Denominations: [X]$1,000 [ ] Other:
FIXED RATE NOTES ONLY
Interest Computation Period: Semi-annual
Interest Payment Dates: Semi-annually on the 22nd day of each May and November, commencing on May 22, 2004
Regular Record Dates if other than May 31 and November 30: The 7th day of each May and November
FLOATING RATE NOTES ONLY
BASE RATE:
[ ] CD Rate [ ] Treasury Rate
[ ] Commercial Paper Rate [ ] CMT Rate
[ ] Federal Funds Rate [ ] 11th District Cost of Funds Rate
[ ] LIBOR [ ] Other (specify):
[ ] Prime Rate
Initial Interest Rate: Interest Determination Date:
Index Maturity: Interest Reset Period:
Spread (Plus or minus): Interest Reset Dates:
Maximum Interest Rate: Interest Payment Dates:
Minimum Interest Rate: Calculation Date:
Total Amount of OID: Calculation Agent:
Yield to Maturity: Spread Multiplier:
Initial Accrual Period OID Telerate Page:
and Designated Method:
Other Terms (if any):
AGENT: [ ] Salomon Smith Barney Inc. Agent's Discount or Commission: .12% ($120,000)
[ ] Banc of America Securities LLC Trade Date: October 17, 2003
[ ] Credit Suisse First Boston Corporation Proceeds to KeyCorp: $99,880,000
[ ] Deutsche Bank Securities Inc.
[ ] Goldman, Sachs & Co.
[ ] HSBC Securities (USA), Inc.
[ ] J.P. Morgan Securities Inc.
[ ] Lehman Brothers Inc.
[X] McDonald Investments Inc.
[ ] Morgan Stanley & Co. Incorporated
[ ] Other _________________________
[ ] Acting as Agent Agent is acting as Agent for the sale of Notes by
KeyCorp at a price of % of the principal amount
[X] Acting as Principal [X] Agent is purchasing Notes from KeyCorp as
Principal for resale to investors and other
purchasers at:
[ ] a fixed public offering price of % of the
Principal amount
[X] varying prices related to prevailing
market prices at the time of resale to
be determined by such Agent