Filed by Obsidian Enterprises, Inc.
                                          Pursuant to Rule 425
                                          under the Securities Act of 1933

                                          Subject Company: Net Perceptions, Inc.
                                          Registration Statement No. 333-111191

                                          Date:  January 21, 2004



FOR IMMEDIATE RELEASE
JANUARY 21, 2004

OBSIDIAN ENTERPRISES SUBMITS PROPOSAL TO NET PERCEPTIONS

Obsidian  Proposal  Reduces  Uncertainty,  Offers  Superior  Alternative  to the
Company's Plan of Liquidation

INDIANAPOLIS,  January 21, 2004 -- Obsidian  Enterprises,  Inc. (OTCBB: OBSD), a
holding  company  headquartered  in  Indianapolis,  announced  today that it has
formally  submitted a proposal to acquire all of the equity of Net  Perceptions,
Inc.  (Nasdaq:  NETP) in accordance  with Net  Perception's  publicly  announced
procedures for submission of best and final acquisition  proposals.  The text of
the letter sent to the Board of Directors of Net Perceptions follows:

     Pursuant to the press release issued by Net  Perceptions,  Inc.  ("NETP" or
     the "Company") on January 9, 2004, Obsidian Enterprises,  Inc. ("Obsidian")
     is pleased to submit this proposal to acquire all of the outstanding equity
     of the Company.

     For your  consideration,  enclosed you will find a form of proposed  Merger
     Agreement, the highlights of which are as follows:

     Transaction Structure: Merger.

     Consideration:  Two shares of Obsidian  common stock (subject to adjustment
     for the pending reverse stock split) for each share of NETP common stock.

     Conditions:  Customary  closing  conditions for  transactions of this type,
     including a "minimum cash" requirement.

     Termination/Break Up Fee: None.

     Purchase  Price   Adjustment/Minimum   Cash:  We  will  require  additional
     information  to insert  the  appropriate  numbers  in this  portion  of the
     Agreement,   but  based  on  NETP's  most  recent   filings  (and  assuming
     consummation of the asset and licensing agreements  previously announced by
     the Company),  we believe the appropriate  number for Section 2.1(d) of our
     proposed form of Merger  Agreement is  approximately  $10.0 million and the
     appropriate number for Section 6.1(b) is approximately $7.0 million.

     Timing:  Obsidian  is  prepared  to  promptly  respond  to  any  questions,
     negotiate any aspects of our proposal,  and consider any comments you, your
     counsel or your  financial  advisor  may have (and in this  regard,  and to
     avoid any  miscommunications,  we request that all such  communications  to
     Obsidian  from NETP be in writing  and  addressed  to  Obsidian,  its legal
     counsel and its  strategic  advisor).  Obsidian is prepared to finalize and
     execute the enclosed merger agreement promptly.

     After  reviewing the  disclosure  contained in NETP's 14D-9  (including the
     recently filed amendment),  and to clear up some apparent  confusion on the
     part  of Mr.  Donnelly  and,  as a  result  of his  misunderstandings,  any
     misunderstandings  that the Board of Directors may have,  please be advised
     that Obsidian is prepared to provide NETP and its  financial  advisors with
     any  information  regarding  Obsidian that may be requested by NETP.  Among
     other  things,   the  "fairness  opinion"  delivered  by  Candlewood  would
     certainly be more valuable to you if it were based on  information  that we
     have previously offered to make available to you and Candlewood.

     With  respect  to  Obsidian's  due  diligence  review  of NETP,  as we have
     indicated  to your  representatives  on  previous  occasions,  Obsidian  is
     prepared  to rely  on the  public  filings  of  NETP  to  complete  its due
     diligence.

     In the event that you fail to respond to this  proposal in a manner  deemed
     timely by Obsidian,  Obsidian will  continue to evaluate its  alternatives,
     including:  (i)  continuing  with or terminating  its previously  announced
     tender offer and (ii) taking  appropriate  steps to commence a solicitation
     in opposition to NETP's plan of liquidation or any alternative  transaction
     that may be proposed by NETP.

     After  engaging in a process  that  apparently  is now well into its second
     year  and  that  has  delivered  little  in the way of  value  for the long
     suffering NETP shareholders, we hope that you will take this opportunity to
     make  an  informed   decision  and  move   expeditiously  to  consummate  a
     transaction with Obsidian.


Timothy S. Durham, Chairman and CEO of Obsidian,  stated, "We have commenced our
exchange offer and dedicated significant time and financial resources to pursing
the  acquisition  of Net  Perceptions.  We remain  prepared to make  information
available to Net  Perceptions,  discuss our proposal  with Net  Perceptions  and
deliver what we believe is a far  superior  alternative  to the Net  Perceptions
shareholders  relative to the  uncertain  pay out  announced by Net  Perceptions
under its proposed plan of liquidation.  Our proposal permits Net Perceptions to
accept a superior proposal.  We believe it is time for Net Perceptions to remove
its  poison  pill and let the  shareholders  who have the most at stake  here to
determine their own destiny."

Obsidian filed a Registration Statement on Form S-4 and a Tender Offer Statement
with  the  Securities  and  Exchange  Commission  on  December  15,  2003 and an
amendment to each on December 17, 2003.

The offer is scheduled to expire at 5:00 PM, New York City time, on February 20,
2004, unless the offer is extended.  The offer is subject to certain conditions,
including that:

     o    Net Perceptions take appropriate  action to cause their poison pill to
          not be applicable to the offer;

     o    Obsidian  be  satisfied  that  Section  203  of the  Delaware  General
          Corporation Law will not be applicable to the contemplated second-step
          merger; and

     o    stockholders  tender at least 51% of the outstanding  shares of common
          stock of Net Perceptions.

The Exchange Agent for the exchange offer is StockTrans, Inc., 44 West Lancaster
Avenue,  Ardmore,  Pennsylvania  19003.  The Information  Agent for the exchange
offer is Innisfree M&A Incorporated,  501 Madison Avenue,  20th Floor, New York,
New York 10022.


Obsidian  is a  holding  company  headquartered  in  Indianapolis,  Indiana.  It
conducts  business  through its  subsidiaries:  Pyramid  Coach,  Inc., a leading
provider of corporate and celebrity  entertainer coach leases;  United Trailers,
Inc., and its division, Southwest Trailers, manufacturers of steel-framed cargo,
racing ATV and specialty trailers; U.S. Rubber Reclaiming,  Inc., a butyl-rubber
reclaiming operation; and Danzer Industries, Inc., a manufacturer of service and
utility truck bodies and steel-framed cargo trailers.

This press release is provided for informational purposes only and is neither an
offer  to  purchase  nor a  solicitation  of an  offer  to  sell  shares  of Net
Perceptions,  Inc. or Obsidian  Enterprises,  Inc.  Obsidian  has filed with the
Securities and Exchange  Commission a registration  statement and exchange offer
documents  with  respect to the  proposed  transaction.  Investors  and security
holders are  advised to read those  documents  because  they  include  important
information.  Investors  and  security  holders  may  obtain a free  copy of any
documents  filed by Obsidian with the SEC at the SEC's  website at  www.sec.gov.
The exchange offer,  registration  statement and the other documents may also be
obtained  free of  charge  by  directing  a  request  by mail to  Innisfree  M&A
Incorporated,  501 Madison Avenue,  20th Floor,  New York, New York 10022, or by
calling  toll-free  (888)  750-5834,  and may  also be  obtained  from  Obsidian
Enterprises,  Inc. by directing a request by mail to Obsidian Enterprises,  Inc.
111 Monument  Circle,  Suite 4800,  Indianapolis,  Indiana 46024,  Attn: Rick D.
Snow.


This press release contains "forward-looking  statements." These forward-looking
statements are based on currently available competitive,  financial and economic
data and  management's  views and  assumptions  regarding  future  events.  Such
forward-looking  statements are inherently  uncertain.  Obsidian  cannot provide
assurances  that the  exchange  offer  described  in this press  release will be
successfully  completed or that we will realize the anticipated  benefits of any
transaction.  Actual  results may differ  materially  from those  projected as a
result of certain risks and uncertainties,  including but not limited to: global
economic and market conditions; the availability of liquidity under our existing
lines of  credit;  successful  integration  of  acquired  or merged  businesses;
changes in interest  rates;  our ability to retain key management and employees;
our ability to meet demand at  competitive  prices in our coach leasing  segment
and our trailer and related transportation  equipment manufacturing segment; our
ability to  successfully  develop  alternative  sources of raw  materials in our
butyl rubber reclaiming segment;  relationships with significant  customers;  as
well as other  risks  and  uncertainties,  including  but not  limited  to those
detailed  from time to time in  Obsidian's  Securities  and Exchange  Commission
filings.

Source: Obsidian Enterprises, Inc.


For More Information Contact:
Timothy S. Durham
Chairman & C.E.O.
Obsidian Enterprises, Inc.
tsdurham@msn.com
317-237-4055