Pricing Supplement No. 31

Filed Under Rule 424(b)(3), Registration Statement No. 333-104444, 333-104444-01 and 333-104444-02

Pricing Supplement Number 31 Dated 11/01/2004

(To: Prospectus Dated April 25, 2003 and Prospectus Supplement Dated March 25, 2004)

Investors should read this pricing supplement in conjunction with the Prospectus and Prospectus Supplement.

 

CUSIP Number    Selling Price     Gross Concession     Net Proceeds    Coupon  
Type
   Coupon  
Rate
   Coupon
Frequency
   Maturity
Date
  

1st

Coupon

Date

  

1st

Coupon

Amount  

   Survivor's  
Option
   Product Ranking    Moody's  
Rating
   S & P
Rating

74432ADS6

   100.000%    0.625%    $1,054,368.75      FIXED    3.000%    SEMI-ANNUAL     11/15/2007      5/15/2005      $15.92    YES    Senior Unsecured Notes      A3    A-

 

Redemption Information: Non-Callable.

 

Joint Lead Managers and Lead Agents: Banc of America Securities LLC, INCAPITAL, LLC Agents: A.G. Edwards & Sons, Inc., Bear, Stearns & Co., Inc., Charles Schwab & Co. Inc., Citigroup, Edward D. Jones & Co., L.P., Fidelity Capital Markets, Merrill Lynch & Co., Morgan Stanley, Ramirez & Co., Inc., Raymond James & Associates, Inc., RBC Dain Rauscher Inc., Muriel Siebert & Co., Inc., UBS Financial Services Inc., Wachovia Securities, LLC

 

CUSIP Number    Selling Price     Gross Concession     Net Proceeds   

Coupon  

Type

  

Coupon  

Rate

   Coupon
Frequency
   Maturity
Date
  

1st

Coupon

Date

  

1st

Coupon

Amount  

  

Survivor's  

Option

   Product Ranking   

Moody's  

Rating

   S & P
Rating

74432ADT4

   100.000%    1.200%    $2,647,840.00      FIXED    4.200%    SEMI-ANNUAL     11/15/2011      5/15/2005      $22.28    YES    Senior Unsecured Notes      A3    A-

 

Redemption Information: Non-Callable.

 

Joint Lead Managers and Lead Agents: Banc of America Securities LLC, INCAPITAL, LLC Agents: A.G. Edwards & Sons, Inc., Bear, Stearns & Co., Inc., Charles Schwab & Co. Inc., Citigroup, Edward D. Jones & Co., L.P., Fidelity Capital Markets, Merrill Lynch & Co., Morgan Stanley, Ramirez & Co., Inc., Raymond James & Associates, Inc., RBC Dain Rauscher Inc., Muriel Siebert & Co., Inc., UBS Financial Services Inc., Wachovia Securities, LLC

 

CUSIP Number    Selling Price     Gross Concession     Net Proceeds   

Coupon  

Type

  

Coupon  

Rate

   Coupon
Frequency
   Maturity
Date
  

1st

Coupon

Date

  

1st

Coupon

Amount  

  

Survivor's  

Option

   Product Ranking   

Moody's  

Rating

   S & P
Rating

74432ADU1

   100.000%    2.500%    $10,641,150.00    FIXED    5.600%    SEMI-ANNUAL     11/15/2024      5/15/2005      $29.71    YES    Senior Unsecured Notes      A3    A-

 

Redemption Information: Callable at 100.000% on 11/15/2009 and every interest payment date thereafter.

 

Joint Lead Managers and Lead Agents: Banc of America Securities LLC, INCAPITAL, LLC Agents: A.G. Edwards & Sons, Inc., Bear, Stearns & Co., Inc., Charles Schwab & Co. Inc., Citigroup, Edward D. Jones & Co., L.P., Fidelity Capital Markets, Merrill Lynch & Co., Morgan Stanley, Ramirez & Co., Inc., Raymond James & Associates, Inc., RBC Dain Rauscher Inc., Muriel Siebert & Co., Inc., UBS Financial Services Inc., Wachovia Securities, LLC The Prudential Financial, Inc. InterNotes will be subject to redemption at the option of Prudential Financial, Inc., in whole on the interest payment date occurring 11/15/2009 and on every interest payment date thereafter at a redemption price equal to 100% of the principal amount of the Prudential Financial, Inc. InterNotes, plus accrued interest thereon, if any, upon at least 30 days’ prior notice to the noteholder and the trustee, as described in the prospectus.

 

Prudential Financial, Inc. 

751 Broad Street

Newark NJ 07102

 

Trade Date: Monday, November 01, 2004 @12:00 PM ET

Settle Date: Thursday, November 04, 2004

Minimum Denomination/Increments: $1,000.00/$1,000.00

  

Prudential Financial, Inc.

$1,000,000,000.00 Prudential Financial, Inc. InterNotes®

Prospectus Dated 25-Apr-03 and Prospectus Supplement

Dated: 25-Mar-04

   

 

Initial trades settle flat and clear SDFS: DTC Book Entry

  
    DTC number: 0443 via Pershing, LLC     
   

 

If the maturity date or an interest payment date for any note is not a Business Day (as defined in the Prospectus), principal, premium, if any, and interest for that note is paid on the next Business Day, and no interest will accrue from, and after, the maturity date or interest payment date.

    
   

 

The Prudential Financial, Inc. InterNotes will be represented by a single master global note in fully registered form, without coupons. The master global note will be deposited with, or on behalf of, DTC and registered in the name of a nominee of DTC, as depository, or another depository as may be named in a subsequent pricing supplement.

    
   

 

InterNotes® is the trademark of INCAPITAL, LLC. All rights reserved