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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    ---------

                                    FORM 8-K

                                 CURRENT REPORT


                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): August 10, 2006


                           J. C. PENNEY COMPANY, INC.
                  (Exact name of registrant as specified in its
                                    charter)


   Delaware                            1-15274                   26-0037077
(State or other jurisdiction    (Commission File No.)         (I.R.S. Employer
     of incorporation )                                      Identification No.)


6501 Legacy Drive
Plano, Texas                                            75024-3698
(Address of principal executive offices)                (Zip code)

Registrant's telephone number, including area code:  (972) 431-1000


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Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions:

[  ] Written communications  pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

[  ] Soliciting  material  pursuant to Rule 14a-12 under the Exchange Act (17
     CFR 240.14a-12)

[  ] Pre-commencement  communications  pursuant  to Rule  14d-2(b)  under the
     Exchange Act (17 CFR 240.14d-2(b))

[  ] Pre-commencement  communications  pursuant  to Rule  13e-4(c)  under the
     Exchange Act (17 CFR 240.13e-4(c))









Item 2.02         Results of Operations and Financial Condition.

     J. C. Penney Company, Inc. ("JCPenney") issued an earnings press release on
August 10, 2006,  announcing  its second  quarter 2006 results of operations and
financial condition. This information is attached as Exhibit 99.1.

     In addition to disclosing financial results presented in accordance with U.
S. generally accepted  accounting  principles  (GAAP),  JCPenney presents in the
earnings press release referred to above and will present in the related webcast
earnings  conference  call its  results  of  operations  in the  manner  that it
believes is most  meaningful  to investors,  including  use of certain  non-GAAP
financial  measures.  These terms are  identified  and  defined in Exhibit  99.2
attached  hereto and  incorporated  by reference into this Item 2.02 as if fully
set forth  herein.  The  methods  used by  JCPenney to  calculate  its  non-GAAP
financial measures may differ significantly from methods used by other companies
to compute  similar  measures.  As a result,  any  non-GAAP  financial  measures
provided by JCPenney may not be comparable to similar measures provided by other
companies.








                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                             J. C. PENNEY COMPANY, INC.



                                             By:  /s/ Robert B. Cavanaugh
                                                 -----------------------------
                                                 Robert B. Cavanaugh
                                                 Executive Vice President,
                                                 Chief Financial Officer




Date:  August 10, 2006







                                  EXHIBIT INDEX

        Exhibit Number           Description

        99.1                     J. C. Penney Company, Inc.
                                 News Release issued August 10, 2006

        99.2                     Glossary of Certain Non-GAAP Financial Measures



                                                                   Exhibit 99.1



             JCPENNEY REPORTS RECORD SECOND QUARTER OPERATING PROFIT

   Earnings Per Share From Continuing Operations Increased 63 Percent to $0.75

        Management Raises Full Year Earnings Per Share Guidance to $4.55



Second Quarter 2006 Highlights

o    Comparable store sales increased 6.6 percent
o    Operating Profit  increased 27.2 percent,  or 100 basis points as a percent
     of sales
o    Repurchased 8 million shares of common stock for $530 million
o    Completed  new POS rollout  offering  jcp.com  access at over 35,000  store
     registers

PLANO,  Texas, Aug. 10, 2006 -- J. C. Penney Company,  Inc. (NYSE: JCP) reported
record second quarter operating profit and earnings.  Operating profit increased
27.2  percent to $271 million from $213 million last year and improved 100 basis
points to 6.4  percent  of sales.  Operating  profit  improvement  was driven by
strong sales  performance,  coupled with  improved  gross margin and leverage of
selling, general and administrative  expenses.  Second quarter 2006 earnings per
share from continuing operations increased 63.0 percent to $0.75 from $0.46 last
year.  Earnings  per share in both years  include the  benefits of one-time  tax
credits  as  well as the  effects  of the  Company's  ongoing  share  repurchase
program.


"The Company had an excellent  second  quarter,  with good customer  response to
fine jewelry,  children's and women's accessories, as well as a solid rebound in
apparel  categories,  particularly  women's," said Myron E. (Mike) Ullman,  III,
chairman and chief executive officer. "We have broad-based momentum entering the
back half of the year and are confident in our competitive positioning. While we
are cautiously  optimistic  about the  opportunities  that lie ahead, we believe
that it is prudent to plan conservatively in the current environment."

Ullman  added,  "We  continue  to  improve  the  fundamentals  of  our  existing
businesses and are poised for the  acceleration of our new store growth.  In the
third quarter, we will open 25 stores,



with 17 in the new and successful  off-mall format.  Twenty of these stores will
open on October  6th, the most store  openings in a single day in the  Company's
recent history, and beginning in 2007, we plan to open 50 stores per year."


Operating Results
---------------------

Second quarter total department store sales increased 7.1 percent and comparable
department store sales increased 6.6 percent.  Sales were ahead of the Company's
initial  guidance and increased in all merchandise  divisions and regions of the
country. The strongest merchandise results were in fine jewelry,  children's and
women's  accessories,  and the  best  regional  performance  was in the west and
southeast.  During the quarter,  Direct sales increased 2.7 percent, and jcp.com
sales increased approximately 25 percent.


Gross margin  improved by 30 basis  points to 38.4 percent of sales,  reflecting
continued   benefits  from  private  brand   performance   and  better  flow  of
merchandise. SG&A expenses improved by 70 basis points to 32.0 percent of sales,
and reflect leverage of salary and marketing costs.

Second quarter  operating profit was $271 million,  a 27.2 percent increase from
last year's $213 million.


Other Charges and Credits
--------------------------

Net  interest  expense was $32 million in the quarter and  continued  to benefit
from rising short-term interest rates on the Company's cash investments.

Real  Estate and Other  provided  income of $9 million in the  current  quarter,
principally  related to ongoing real estate  operations.  Last year, Real Estate
and Other  contributed  $14 million of income in the second  quarter,  including
approximately $8 million in gains from the sale of properties.

Second  quarter  taxes are  shown net of $26  million,  or $0.11 per  share,  in
one-time  federal and state income tax credits,  which reduced the effective tax
rate for the quarter to 28.2 percent.  Excluding these one-time credits, the tax
rate would have been 38.8 percent.





Financial Condition and Other Items
-----------------------------------

The Company continues to maintain a strong financial  condition.  As of July 29,
2006,  the  Company  had cash and  short-term  investments  of $2.4  billion and
long-term  debt,  including  current  maturities,  of $3.5 billion.  Merchandise
inventories were well controlled at $3.5 billion, with increases associated with
the planned opening of 25 new stores in the third quarter  essentially offset by
better  merchandise  flow.  Free cash  flow for the first  half was in line with
expectations  and the Company  continues to anticipate  annual free cash flow of
approximately $200 million.

During the quarter, the Company repurchased 8 million shares of common stock for
$530 million.  Management  expects to complete the current repurchase program in
the third quarter.


In addition, the Company completed the rollout of its new POS system during this
year's  second  quarter.  This new system offers  faster  transaction  times and
provides access to jcp.com at all registers,  enhancing the shopping  experience
                   -------
and expanding the merchandise assortment.

Earnings Guidance
-------------------

The following guidance reflects the Company's current expectations for the third
and fourth quarters:

o    Comparable store sales: low single digit increase in both quarters.
o    Direct sales:  low single digit increase in the third  quarter,  mid single
     digit increase in the fourth quarter (note;  the fourth quarter  includes a
     53rd week in 2006).
o    53rd Week (4Q):  approximately  $150 million of sales for department stores
     (no impact on comp sales) and $50 million of sales for Direct.  Incremental
     SG&A expenses are expected to be approximately $65 million.
o    Operating  profit  margin:  moderate  improvement  year  over  year in each
     quarter, primarily as a result of SG&A expense leverage.
o    Interest expense: approximately $40 million in each quarter.
o    Income tax rate: approximately 38.5 percent in both quarters.
o    Average diluted shares: approximately 228 million average diluted shares of
     common stock in both the third and fourth  quarters,  and full year average
     diluted  shares of about 232 million (all share  guidance  includes about 3
     million common stock equivalents).



o    Earnings per share:  approximately $1.07 per share in the third quarter and
     approximately  $1.84 in the  fourth  quarter.  Full year  earnings  are now
     expected to be in the area of $4.55 per share.


Conference Call/Webcast Details
-------------------------------

Senior  management will host a live conference call and real-time webcast today,
Aug. 10, 2006,  beginning at 9:30 a.m. ET. Access to the conference call is open
to the press and general  public in a listen only mode. To access the conference
call,  please dial  973-935-2035 and reference the JCPenney  Quarterly  Earnings
Conference Call. The telephone playback will be available for two days beginning
approximately   two  hours  after  the   conclusion   of  the  call  by  dialing
973-341-3080,  pin code 6939847. The live webcast may be accessed via JCPenney's
Investor Relations page at  www.jcpenney.net,  or on  www.streetevents.com  (for
                            ----------------          --------------------
members) and www.earnings.com (for media and individual  investors).  Replays of
             ----------------
the webcast will be available for up to 90 days after the event.

For further information, contact:

Investor Relations
--------------------
Bob Johnson; (972) 431-2217; rvjohnso@jcpenney.com
                             ---------------------
Ed Merritt; (972) 431-8167; emerritt@jcpenney.com
                            ---------------------
Media Relations
----------------
Darcie Brossart or Quinton Crenshaw; (972)431-3400;
jcpcorpcomm@jcpenney.com
------------------------


About JCPenney
---------------

J. C. Penney Corporation,  Inc., the wholly owned operating  subsidiary of J. C.
Penney Company, Inc., is one of America's largest department store, catalog, and
e-commerce retailers, employing approximately 151,000 associates. As of July 29,
2006, J. C. Penney  Corporation,  Inc. operated 1,021 JCPenney department stores
throughout the United States and Puerto Rico.  JCPenney is the nation's  largest
catalog  merchant  of general  merchandise,  and  jcp.com is one of the  largest
apparel  and home  furnishings  sites on the  Internet.  JCPenney  refers to the
Internet/catalog business as Direct.

This release may contain  forward-looking  statements  within the meaning of the
Private  Securities   Litigation  Reform  Act  of  1995.  Such   forward-looking
statements,  which  reflect the  Company's  current  views of future  events and
financial  performance,  involve known and unknown risks and uncertainties  that
may cause the Company's  actual results to be materially  different from planned
or expected results.  Those risks and uncertainties include, but are not limited
to, competition,  consumer demand, seasonality,  economic conditions,  including
the price and  availability  of oil and natural gas,  changes in interest rates,
changes in management, retail industry consolidations,  government activity, and
acts of terrorism or war.  Please refer to the  Company's  most recent Form 10-K
and  subsequent  filings for a further  discussion  of risks and  uncertainties.
Investors should take such risks into account when making investment  decisions.
We do not undertake to update these forward-looking  statements as of any future
date. In addition,  non-GAAP  terms  referenced are defined and presented in the
Company's most recent annual report on Form 10-K.

                                      # # #


                           J. C. PENNEY COMPANY, INC.
                          SUMMARY OF OPERATING RESULTS
                          -----------------------------
                                   (Unaudited)
                   (Amounts in millions except per share data)


                                                                                                             
                                                          13 weeks ended                              26 weeks ended
                                               ------------------------------------          ---------------------------------------
                                                July 29,      July 30,     % Inc.             July 29,          July 30,      % Inc.
                                                  2006          2005       (Dec.)              2006             2005          (Dec.)
                                               ----------    ---------    ---------          ----------       ---------     --------
SALES INCREASES:
------------------
Comparable department stores                         6.6 %        4.2 %                         3.9 %            3.5 %
Direct                                               2.7 %        7.1 %                         3.4 %            6.2 %

STATEMENTS OF OPERATIONS:
-------------------------
Total net sales                                    $ 4,238      $ 3,981        6.5%           $ 8,458          $ 8,099        4.4%
Gross margin                                         1,628        1,516        7.4%             3,397            3,210        5.8%
Selling, general and administrative
   (SG&A) expenses                                   1,357        1,303        4.1%             2,757            2,689        2.5%
                                                ----------     ---------                      ---------       ---------
Operating profit                                       271          213       27.2%               640              521       22.8%

Net interest expense                                    32           40      (20.0)%               66               89       (25.8)%
Bond premiums and unamortized costs                      -            5        N/A                  -               18         N/A
Real estate and other (income)                          (9)         (14)       N/A                (22)             (36)        N/A
                                                ----------     ---------                      ---------       ---------
Income from continuing operations
   before income taxes                                 248          182       36.3%               596              450        32.4%
Income tax expense                                      70           60       16.7%               205              157        30.6%
                                                ----------     ---------                      ---------       ---------
Income from continuing operations                  $   178      $   122       45.9%           $   391          $   293        33.4%
                                                ----------     ---------                      ---------       ---------
Discontinued operations, net of income tax
    expense/(benefit) of $1, $28, $(1) and $28           1            9        N/A                 (2)              10         N/A
                                                ----------     ---------                      ---------       ---------
Net income                                         $   179      $   131       36.6%           $   389          $   303        28.4%
                                                ===========   ===========                     ==========       =========

Earnings per share from continuing
    operations - diluted                           $  0.75      $  0.46       63.0%           $  1.66          $  1.09        52.3%
Earnings per share - diluted                       $  0.76      $  0.50       52.0%           $  1.65          $  1.13        46.0%


FINANCIAL DATA:
----------------

Ratios as a percentage of sales:
      Gross margin                                    38.4%        38.1%                         40.2%            39.6%
      SG&A expenses                                   32.0%        32.7%                         32.6%            33.2%
      Operating profit                                 6.4%         5.4%                          7.6%             6.4%
Depreciation and amortization                      $    88      $    88                       $   176          $   175
Effective income tax rate                             28.2%        33.0%                         34.4%            34.9%
      for continuing operations

COMMON SHARES DATA:
--------------------
Outstanding shares at end of period                  227.3        255.6                         227.3            255.6
Average shares outstanding (basic shares)            232.9        261.8                         233.3            266.5
Average shares used for diluted EPS                  235.4        264.5                         235.9            269.2
Shares repurchased                                     8.0         12.5                           8.0             20.2
Total cost of shares repurchased                     $ 530        $ 666                         $ 530          $ 1,026



                           J. C. PENNEY COMPANY, INC.
              SUMMARY BALANCE SHEETS AND STATEMENTS OF CASH FLOWS
              ---------------------------------------------------
                                   (Unaudited)
                              (Amounts in millions)

                                                                                                  
                                                                        July 29,                      July 30,
                                                                         2006                           2005
                                                                       ---------                      ---------
SUMMARY BALANCE SHEETS:
-----------------------
Cash and short-term investments                                         $  2,374                      $  3,385
Merchandise inventory (net of LIFO reserves of $24 and $25)                3,461                         3,445
Other current assets                                                         521                           406
Property and equipment, net                                                3,897                         3,625
Other assets                                                               2,010                         2,051
                                                                       ---------                      ---------
      Total assets                                                      $ 12,263                      $ 12,912
                                                                       =========                      =========
Accounts payable and accrued expenses                                   $  2,672                      $  2,659
Current maturities of long-term debt                                         343                            15
Current income taxes, payable and deferred                                     -                            36
Long-term debt                                                             3,114                         3,457
Long-term deferred taxes                                                   1,260                         1,320
Other liabilities                                                            969                         1,031
                                                                       ---------                      ---------
      Total liabilities                                                    8,358                         8,518
Stockholders' equity                                                       3,905                         4,394
                                                                       ---------                      ---------
      Total liabilities and stockholders' equity                        $ 12,263                      $ 12,912
                                                                       =========                      =========


                                                                                   26 weeks ended
                                                                        ----------------------------------------
                                                                        July 29,                       July 30,
                                                                         2006                           2005
                                                                       ---------                      ---------
SUMMARY STATEMENTS OF CASH FLOWS:
---------------------------------
Net cash provided by/(used in):
      Total operating activities                                        $    179 *                    $    213 *
                                                                       ---------                      ---------
      Investing activities:
         Capital expenditures                                               (323)*                        (233)*
         Proceeds from sale of assets                                         11 *                          27 *
         Proceeds from the sale of discontinued operations                     -                           283
                                                                       ---------                      ---------
      Total investing activities                                            (312)                           77
                                                                       ---------                      ---------
      Financing activities:
         Change in debt                                                       (7)                         (466)
         Stock repurchase program                                           (516)                       (1,018)
         Other changes in stock                                              111                           158
         Dividends paid                                                      (71)*                         (69)*
                                                                       ---------                      ---------
      Total financing activities                                            (483)                       (1,395)
                                                                       ---------                      ---------
Cash (paid) for discontinued operations                                      (26)                         (159)
                                                                       ---------                      ---------
Net (decrease) in cash and short-term investments                           (642)                       (1,264)
Cash and short-term investments at beginning of period                     3,016                         4,649
                                                                       ---------                      ---------
Cash and short-term investments at end of period                        $  2,374                      $  3,385
                                                                       =========                      =========



* Component  of free cash flow,  a non-GAAP  measure.  Free cash flow was $(204)
million  and $(62)  million  for the 26 weeks  ended July 29,  2006 and July 30,
2005, respectively.





                                                                    Exhibit 99.2

                 Glossary of Certain Non-GAAP Financial Measures


Free  Cash  Flow  from  Continuing  Operations  -  cash  provided  by  operating
-----------------------------------------------
activities from continuing  operations less dividends and capital  expenditures,
net of proceeds from the sale of assets. Management believes free cash flow from
continuing  operations  is  important  in  evaluating  the  Company's  financial
performance  and  measuring  the  ability to  generate  cash  without  incurring
additional  external  financing.  Positive free cash flow generated by a company
indicates the amount of cash available for reinvestment in the business, or cash
that can be returned to investors through increased dividends,  stock repurchase
programs, debt retirements or a combination of these. Conversely,  negative free
cash flow  indicates  the  amount of cash  that  must be raised  from  investors
through new debt or equity  issues,  reduction in available  cash  balances or a
combination of these. The most directly comparable  financial measure calculated
and  presented  in  accordance  with  GAAP is net  cash  provided  by  operating
activities.

Operating  Profit/Earnings  Before Interest and Taxes (EBIT) - represents  gross
-------------------------------------------------------------
margin  less  selling,  general  and  administrative  expenses,  and is the  key
measurement  on which  management  evaluates  the financial  performance  of the
retail operations.  Operating  profit/EBIT  excludes net interest expense,  bond
premiums  and  unamortized  costs and real estate and other.  The most  directly
comparable financial measure calculated and presented in accordance with GAAP is
income from continuing operations before income taxes.