SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 _________ FORM 8-k CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE THE SECURITIES EXCHANGE ACT OF 1934 Date of Report (Date of earliest event reported): October 29, 2003 J. C. Penney Company, Inc. (Exact name of registrant as specified in its charter) Delaware 1-777 13-5583779 (State or other jurisdiction (Commission File No.) (I.R.S. Employer of incorporation ) Identification No.) 6501 Legacy Drive Plano, Texas 75024-3698 (Address of principal executive offices) (Zip code) Registrant's telephone number, including area code: (972) 431-1000 Item 5. Other Events and Regulation FD Disclosure See copy of JCPenney News Release dated October 29, 2003, announcing the sale of the Company's Mexico operation, attached as Exhibit 99. Item 7. Financial Statements and Exhibits. (c) Exhibits. 99 J. C. Penney Company, Inc. News Release of October 29, 2003. SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. J. C. PENNEY COMPANY, Inc. By: /s/ Charles R. Lotter ---------------------------------------- Charles R. Lotter Executive Vice President, Secretary and General Counsel Date: October 29, 2003