emazing10q63008.htm
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
10-Q
(Mark
One)
[ X
] QUARTERLY REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934
For the
quarterly period ended June 30, 2008
OR
[ ]
TRANSITION REPORT UNDER SECTION
13 OF 15(d) OF THE EXCHANGE ACT OF 1934
From the
transition period from ___________ to ____________.
Commission File Number
333-138111
EMAZING INTERACTIVE,
INC.
(Exact
name of small business issuer as specified in its charter)
Nevada
|
|
20-4672080
|
(State
or other jurisdiction of incorporation or organization)
|
|
(IRS
Employer Identification No.)
|
101 C North Greenville,
Suite 255, Allen, Texas 75002
(Address
of principal executive offices)
(972)
983-1453
(Issuer's telephone
number)
N/A
(Former
name, former address and former fiscal year, if changed since last
report)
Indicate
by check mark whether the registrant (1) filed all reports required to be filed
by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for
such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90
days:. Yes [ X ] No
[ ].
Indicate
by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting company. See
the definitions of “large accelerated filer,” “accelerated filer” and “smaller
reporting company” in Rule 12b-2 of the Exchange Act:
|
Large
Accelerated Filer [ ]
|
|
Accelerated
Filer [ ]
|
|
|
|
|
|
Non-Accelerated
Filer [ ]
|
|
Smaller
Reporting Company [X]
|
Indicate
by a check mark whether the company is a shell company (as defined by Rule 12b-2
of the Exchange Act: Yes
[ ] No [ X ].
As of
July 30, 2008, there were 5,743,500 shares of Common Stock of the issuer
outstanding.
TABLE OF
CONTENTS
|
|
PART
I FINANCIAL STATEMENTS
|
|
|
|
|
|
Item
1
|
|
Financial
Statements
|
3
|
|
|
|
|
Item
2
|
|
Management’s
Discussion and Analysis or Plan of Operation
|
14
|
|
|
|
|
|
|
PART
II OTHER INFORMATION
|
|
|
|
|
|
Item
1
|
|
Legal
Proceedings
|
18
|
Item
2
|
|
Changes
in Securities
|
18
|
Item
3
|
|
Default
upon Senior Securities
|
18
|
Item
4
|
|
Submission
of Matters to a Vote of Security Holders
|
18
|
Item
5
|
|
Other
Information
|
18
|
Item
6
|
|
Exhibits
and Reports on Form 8-K
|
18
|
EMAZING
INTERACTIVE, INC.
Consolidated
Balance Sheets
As
of June 30, 2008 and December 31, 2007
|
|
June
30,
2008
(Unaudited)
|
|
|
December
31,
2007
(Audited)
|
|
Assets
|
|
Current
Assets
|
|
|
|
|
|
|
Cash
|
|
$ |
556 |
|
|
$ |
17,513 |
|
|
|
|
|
|
|
|
|
|
Total
Current Assets
|
|
|
556 |
|
|
|
17,513 |
|
|
|
|
|
|
|
|
|
|
Fixed
assets:
|
|
|
|
|
|
|
|
|
Computer
Equipment
|
|
|
27,950 |
|
|
|
27,950 |
|
Less:
Accumulated Depreciation
|
|
|
(15,875 |
) |
|
|
(11,216 |
) |
Total
Fixed Assets
|
|
|
12,075 |
|
|
|
16,734 |
|
|
|
|
|
|
|
|
|
|
Intangible
Assets:
|
|
|
|
|
|
|
|
|
Gaming
Software
|
|
|
48,488 |
|
|
|
48,488 |
|
Less:
Accumulated Amortization
|
|
|
(31,366 |
) |
|
|
(23,285 |
) |
Total
Intangible Assets
|
|
|
17,122 |
|
|
|
25,203 |
|
|
|
|
|
|
|
|
|
|
Total
Assets
|
|
$ |
29,753 |
|
|
$ |
59,450 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Liabilities
and Shareholders’ Equity/(Deficit)
|
|
|
|
|
|
|
|
|
|
|
Current
Liabilities
|
|
|
|
|
|
|
|
|
Accounts
Payable
|
|
$ |
43,958 |
|
|
$ |
42,217 |
|
Accounts
Payable – Related Parties
|
|
|
3,667 |
|
|
|
21,500 |
|
Accrued
Expenses
|
|
|
2,500 |
|
|
|
0 |
|
Line
of Credit
|
|
|
30,000 |
|
|
|
0 |
|
Due
to Related Parties
|
|
|
3,092 |
|
|
|
5,678 |
|
Total
liabilities (all current)
|
|
|
83,217 |
|
|
|
69,395 |
|
|
|
|
|
|
|
|
|
|
Shareholders’
Equity/(Deficit):
|
|
|
|
|
|
|
|
|
Common
Stock, $.001 par value, 50,000,000 shares
authorized,
5,743,500 and 5,659,500 shares issued
and
outstanding respectively
|
|
|
5,744 |
|
|
|
5,659 |
|
Additional
Paid in Capital
|
|
|
232,856 |
|
|
|
190,941 |
|
Accumulated
Deficit
|
|
|
(292,063 |
) |
|
|
(206,545 |
) |
Total
Shareholders’ Equity/(Deficit)
|
|
|
(53,464 |
) |
|
|
(9,945 |
) |
Total
Liabilities and Shareholder’ Equity/(Deficit)
|
|
$ |
29,753 |
|
|
$ |
59,450 |
|
|
|
|
|
|
|
|
|
|
See
accompanying summary of accounting policies and notes to financial
statements.
EMAZING
INTERACTIVE, INC.
Consolidated
Statement of Operations
For
the Three and Six Months Ended June 30, 2008 and 2007
(Unaudited)
|
|
Three
Months Ended
|
|
|
Six
Months Ended
|
|
|
|
June
30,
2008
|
|
|
June
30,
2007
|
|
|
June
30,
2008
|
|
|
June
30,
2007
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Revenue
|
|
$ |
12,055 |
|
|
$ |
8,452 |
|
|
$ |
24,199 |
|
|
$ |
9,889 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating
Expenses:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Depreciation
and Amortization
|
|
|
6,370 |
|
|
|
4,506 |
|
|
|
12,740 |
|
|
|
9,012 |
|
General
and Administrative
|
|
|
30,398 |
|
|
|
33,815 |
|
|
|
96,081 |
|
|
|
43,544 |
|
Total
Operating Expenses
|
|
|
36,768 |
|
|
|
38,321 |
|
|
|
108,821 |
|
|
|
52,556 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
Operating Income
|
|
|
(24,713 |
) |
|
|
(29,869 |
) |
|
|
(84,622 |
) |
|
|
(42,667 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Other
Income (Expense)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Interest
Income
|
|
|
0 |
|
|
|
423 |
|
|
|
21 |
|
|
|
785 |
|
Interest
Expense
|
|
|
(750 |
) |
|
|
0 |
|
|
|
(917 |
) |
|
|
0 |
|
Total
Other Income (Expense)
|
|
|
(750 |
) |
|
|
423 |
|
|
|
(896 |
) |
|
|
785 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
Loss
|
|
$ |
(25,463 |
) |
|
$ |
(29,446 |
) |
|
$ |
(85,518 |
) |
|
$ |
(41,882 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Basic
and Diluted Earnings per Share
|
|
$ |
0.00 |
|
|
$ |
(0.01 |
) |
|
$ |
(0.02 |
) |
|
$ |
(0.01 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted
Average Shares Outstanding:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Basic
and Diluted
|
|
|
5,743,500 |
|
|
|
5,583,122 |
|
|
|
5,677,511 |
|
|
|
5,520,043 |
|
See
accompanying summary of accounting policies and notes to financial
statements.
|
EMAZING
INTERACTIVE, INC.
|
|
|
|
|
|
Consolidated
Statement of Shareholders' Equity
|
|
|
|
|
|
For
the Six Months Ended June 30, 2008 (Unaudited)
|
|
|
|
|
|
and
the Year Ended December 31, 2007 (Audited)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Additional
|
|
|
|
|
|
|
|
|
Common
|
|
|
Paid-in
|
|
|
Retained
|
|
|
|
|
|
Shares
|
|
|
Par
|
|
|
Capital
|
|
|
(Deficit)
|
|
|
Totals
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balances
at December 31, 2006
|
|
5,350,000 |
|
|
$ |
5,350 |
|
|
$ |
36,500 |
|
|
$ |
(81,389 |
) |
|
$ |
(39,539 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Issuance
of Common Stock for Cash
|
|
303,500 |
|
|
|
304 |
|
|
|
151,446 |
|
|
|
|
|
|
|
151,750 |
|
Conversion
of Debt for Stock
|
|
6,000 |
|
|
|
6 |
|
|
|
2,994 |
|
|
|
|
|
|
|
3,000 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
|
|
|
|
|
|
|
|
|
|
|
|
(125,156 |
) |
|
|
(125,156 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance
at December 31, 2007
|
|
5,659,500 |
|
|
|
5,660 |
|
|
|
190,940 |
|
|
|
(206,545 |
) |
|
|
(9,946 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Issuance
of Common Stock for Cash
|
|
24,000 |
|
|
|
24 |
|
|
|
11,976 |
|
|
|
|
|
|
|
12,000 |
|
Issuance
of Common Stock for Services
|
|
60,000 |
|
|
|
60 |
|
|
|
29,940 |
|
|
|
|
|
|
|
30,000 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
|
|
|
|
|
|
|
|
|
|
|
|
(85,518 |
) |
|
|
(85,518 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance
at June 30, 2008
|
|
5,743,500 |
|
|
$ |
5,744 |
|
|
$ |
232,856 |
|
|
$ |
(292,063 |
) |
|
$ |
(53,464 |
) |
See
accompanying summary of accounting policies and notes to financial
statements.
EMAZING
INTERACTIVE, INC.
Consolidated
Statements of Cash Flows
(Unaudited)
|
|
Six
Months Ended June 30, 2008
|
|
|
Six
Months Ended June 30, 2007
|
|
CASH
FLOWS FROM OPERATING ACTIVITIES
|
|
|
|
|
|
|
Net
loss
|
|
$ |
(85,518 |
) |
|
$ |
(41,882 |
) |
Adjustments
to reconcile net deficit to cash used
by
operating activities:
|
|
|
|
|
|
|
|
|
Depreciation
and amortization
|
|
|
12,740 |
|
|
|
9,012 |
|
Common
stock issued for services
|
|
|
30,000 |
|
|
|
0 |
|
Change
in assets and liabilities:
|
|
|
|
|
|
|
|
|
Increase
(Decrease) in other assets
|
|
|
0 |
|
|
|
(14,103 |
) |
Increase
(Decrease) in accounts payable
|
|
|
1,741 |
|
|
|
(17,150 |
) |
Decrease
in accounts payable – related parties
|
|
|
(17,833 |
) |
|
|
(10,329 |
) |
Decrease
in due to related parties
|
|
|
(2,587 |
) |
|
|
0 |
|
Increase
in accrued expenses
|
|
|
2,500 |
|
|
|
0 |
|
CASH
FLOWS FROM (USED) IN OPERATING ACTIVITIES
|
|
|
(58,957 |
) |
|
|
(74,452 |
) |
|
|
|
|
|
|
|
|
|
CASH
FLOWS USED IN INVESTING ACTIVITIES
|
|
|
|
|
|
|
|
|
Software
upgrade
|
|
|
0 |
|
|
|
(10,000 |
) |
|
|
|
|
|
|
|
|
|
CASH
FLOWS USED IN INVESTING ACTIVITIES
|
|
|
0 |
|
|
|
(10,000 |
) |
|
|
|
|
|
|
|
|
|
CASH
FLOWS FROM FINANCING ACTIVITIES
|
|
|
|
|
|
|
|
|
Conversion
of debt to stock
|
|
|
0 |
|
|
|
3,000 |
|
Proceeds
from sale of common stock
|
|
|
12,000 |
|
|
|
113,751 |
|
Proceeds
from line of credit
|
|
|
30,000 |
|
|
|
0 |
|
|
|
|
|
|
|
|
|
|
CASH
FLOWS PROVIDED BY FINANCING ACTIVITIES
|
|
|
42,000 |
|
|
|
116,751 |
|
|
|
|
|
|
|
|
|
|
NET
INCREASE IN CASH
|
|
|
(16,957 |
) |
|
|
32,299 |
|
|
|
|
|
|
|
|
|
|
Cash,
beginning of period
|
|
|
17,513 |
|
|
|
71 |
|
Cash,
end of period
|
|
$ |
556 |
|
|
$ |
32,370 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
SUPPLEMENTAL
CASH FLOW INFORMATION
|
|
|
|
|
|
|
|
|
Interest
paid
|
|
$ |
917 |
|
|
$ |
0 |
|
Common
stock issued for services
|
|
$ |
30,000 |
|
|
$ |
0 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
See
accompanying summary of accounting policies and notes to financial
statements.
EMAZING
INTERACTIVE, INC.
NOTES
TO THE CONSOLIDATED FINANCIAL STATEMENTS
June
30, 2008
NOTE 1 – NATURE OF
ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES
Nature of Activities,
History and Organization:
Emazing
Interactive, Inc. (The “Company”) operates as an online gaming facilitator
through its subsidiary Emazing Gaming, LLC. The Company is located in
Allen, Texas and was incorporated on April 11, 2006 under the laws of the State
of Texas. On October 2, 2006, the Company converted its corporate charter to
domicile in Nevada.
Unaudited Interim Financial
Statements:
The
accompanying unaudited interim financial statements have been prepared in
accordance with accounting principles generally accepted in the United States
and applicable Securities and Exchange Commission (“SEC”) regulations for
interim financial information. These financial statements are unaudited and, in
the opinion of management, include all adjustments (consisting of normal
recurring accruals) necessary to present fairly the balance sheets, statements
of operations and statements of cash flows for the periods presented in
accordance with accounting principles generally accepted in the United States.
Certain information and footnote disclosures normally included in financial
statements prepared in accordance with accounting principles generally accepted
in the United States have been condensed or omitted pursuant to SEC rules and
regulations. It is presumed that users of this interim financial information
have read or have access to the audited financial statements and footnote
disclosure for the preceding fiscal year contained in the Company’s Annual
Report on Form 10-K. Operating results for the interim periods presented are not
necessarily indicative of the results that may be expected for the year ending
December 31, 2008.
Significant Accounting
Policies:
The
Company’s management selects accounting principles generally accepted in the
United States of America and adopts methods for their
application. The application of accounting principles requires the
estimating, matching and timing of revenue and expense. It is also necessary for
management to determine, measure and allocate resources and obligations within
the financial process according to those principles. The accounting
policies used conform to generally accepted accounting principles which have
been consistently applied in the preparation of these financial
statements.
The
financial statements and notes are representations of the Company’s management
which is responsible for their integrity and objectivity. Management further
acknowledges that it is solely responsible for adopting sound accounting
practices, establishing and maintaining a system of internal accounting control
and preventing and detecting fraud. The Company's system of
internal accounting control is designed to assure, among other items,
that 1) recorded transactions are
valid; 2) valid transactions are
recorded; and 3)
transactions are recorded in the proper period
in a timely manner to produce financial statements which
present fairly the financial condition, results of
operations and cash flows of
the Company for
the respective periods being
presented.
Management
believes that all adjustments necessary for a fair statement of the results of
the three months ended June 30, 2008 and 2007 have been made.
Basis of
Presentation:
The
Company prepares its financial statements on the accrual basis of
accounting. All intercompany balances and transactions are
eliminated. Investments in subsidiaries are reported using the equity
method. The financial statements include the accounts of Emazing
Gaming, LLC, an operating subsidiary.
Reclassification:
Certain
prior year amounts have been reclassified in the consolidated balance sheets,
consolidated statements of operations and consolidated statements of cash flows
to conform to current period presentation. These reclassifications
were not material to the consolidated financial statements and had no effect on
net earnings reported for any period.
Use of
Estimates:
The
preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect certain reported amounts and disclosures. Accordingly, actual
results could differ from those estimates.
Recently Issued Accounting
Pronouncements:
The
Company does not
expect the adoption of recently issued accounting
pronouncements to have a significant impact on the
Company’s results of operations, financial position or
cash flow. See Notes 9 and 10 for a discussion of new accounting
pronouncements.
Cash and Cash
Equivalents:
Cash and
cash equivalents includes cash in banks with original maturities of three months
or less and are stated at cost which approximates market value, which in the
opinion of management, are subject to an insignificant risk of loss in
value.
Revenue
Recognition:
The
Company recogmizes revenue from the sale of products in accordance with the
Securities and Exchange Comission Staff Accounting Bullitin No. 104 (:SAB 104”),
“Revenue Recognition in Financial Statements”. Revenue will be
recognized only when all of the following criteria have been met:
·
|
Persuasive
evidence of an arrangement exsists;
|
·
|
Ownership
and all risks of loss have been transferred to buyer, which is generally
at point of sale;
|
·
|
The
price is fixed and determinable;
and
|
·
|
Collectiblity
is reasonably assured.
|
Revenue
from game rental is all paid at the point of purchase online through
PayPal.
Web-Site Development
Costs:
The
Company adopted EITF 00-02, “Accounting for Website Developments
Costs”. In accordance with EITF 00-02, the costs incurred for the (i)
website application and infrastructure development; (ii) graphics development;
and (iii) content development, which took the website to a functional stage
where it could receive server and gaming orders, were capitalized and are being
amortized over three years. Maintenance expenses or costs that do not
result in new revenue producing features or functions, such as updating
information and products or maintenance of the website or promotion of the
website using search engines, are expensed as incurred. Prior to this
development, Emazing had no website. As of June 30, 2008, $488 has
been expensed and $48,488 capitalized. For the three month periods
ended June 30, 2008 and June 30, 2007 amortization expense was $4,041 and $3,207
respectively.
Income
Taxes:
The
Company has adopted SFAS No. 109, which requires the use of the liability method
in the computation of income tax expense and the current and deferred income
taxes payable.
Property and
Equipment:
Property
and equipment are stated at cost less accumulated depreciation. Major
renewals and improvements are capitalized; minor replacements, maintenance and
repairs are charged to current operations. Depreciation is computed by
applying the straight-line method over the estimated useful lives which are
generally five to seven years.
Earnings per
Share:
Earnings
per share (basic) is calculated by dividing the net income (loss) by the
weighted average number of common shares outstanding for the period
covered. As the Company has no potentially dilutive securities, fully
diluted earnings per share is identical to earnings per share
(basic).
Comprehensive
Income:
SFAS No.
130 “Reporting Comprehensive Income”, establishes standards for reporting and
display of comprehensive income and its components in a full set of general
purpose financial statements. For the quarters ended June 30, 2008
and 2007, the Company had no items of other comprehensive
income. Therefore, the net loss equals the comprehensive loss for the
periods then ended.
NOTE 2 – FIXED
ASSETS
Fixed
assets at June 30, 2008 and December 31, 2007 are as follows:
|
June
30, 2008
|
Dec
31, 2007
|
Computer
Equipment
|
$
27,950
|
$
27,950
|
Less:
Accumulated Depreciation
|
(
15,875)
|
(
11,216)
|
Total
Fixed Assets
|
$
12,075
|
$
16,734
|
Depreciation
expense for the three month periods ended June 30, 2008 and 2007 was $2,326 and
$1,663 respectively, and $4,658 and $3,326 for the six month periods ended June
30, 2008 and 2007 respectively.
NOTE 3 – INTANGIBLE
ASSETS
Intangible
assets at June 30, 2008 and December 31, 2007 are as follows:
|
June
30, 2008
|
Dec
31, 2007
|
Gaming
Software
|
$
48,488
|
$
48,488
|
Less:
Accumulated Amortization
|
(
31,366)
|
(23,285)
|
Total
Intangible Assets
|
$
17,122
|
$
25,203
|
Amortization
expense for the three month period ended June 30, 2008 and 2007 was $4,041 and
$2,843 respectively, and $8,081 and $5,686 for the six month period ended June
30, 2008 and 2007 respectively.
NOTE 4 – COMMON
STOCK
The
Company is authorized to issue 50,000,000 common shares at a par value of $0.001
per share. These shares have full voting rights. At June
30, 2008, there were 5,743,500 shares outstanding.
NOTE 5 – INCOME
TAXES
The
Company follows FASB Statement Number 109, Accounting for Income
Taxes. Deferred income taxes reflect the net tax effects of (a)
temporary differences between the carrying amounts of assets and liabilities for
financial reporting purposes and the amounts used for income tax reporting
purposes, and (b) net operating loss carry forwards. For Federal
income tax purposes, the Company uses the cash basis of accounting, whereas the
accrual basis is used for financial reporting purposes. In addition,
certain assets are charged to expense when acquired under Section 179 of the
Internal Revenue Code for income tax purposes. The cumulative tax
effect at the expected tax rate of 25% of significant items comprising the
Company’s net deferred tax amounts as of June 30, 2008 are as
follows:
|
June
30, 2008
|
Deferred
tax assets attributable to:
|
|
Prior
years
|
$
67,565
|
Tax
benefit (liability) for current year
|
21,380
|
Total
Deferred Tax Benefit
|
$
88,945
|
Valuation
allowance
|
(88,945)
|
Net
Deferred Tax Benefit
|
$
0
|
Components
of the current provision (benefit) for taxes on income for the current year are
as follows:
|
June
30, 2008
|
Income
tax before extraordinary item:
|
$
0
|
Tax
(benefit) liability on current year operations
|
(21,380)
|
Valuation
reserve
|
21,380
|
Net
Provision (Benefit)
|
$
0
|
The
realization of deferred tax benefits is contingent upon future earnings and is
fully reserved at June 30, 2008.
NOTE 6 – DUE TO SHAREHOLDER
– RELATED PARTY TRANSACTIONS
The
Company is obligated to a shareholder and related parties for funds advanced to
the Company for start up expenses and working capital. The advances
are unsecured and are to be paid back as the Company has available funds to do
so. No interest rate or payback schedule has been
established. There has been no interest paid on these
advances. Amounts due at June 30, 2008 were $3,092.
NOTE 7 - LINE OF
CREDIT
The
Company entered into a line of credit (“LOC”) in November 2007. The
LOC had a credit line of $20,000 and accrued interest at a rate of 10% per
annum, compounded monthly. In March 2008 this LOC increased to
$40,000. It is secured by 100% of the stock of Emazing Interactive,
Inc. that is beneficially owned by the President and his father.
As of
June 30, 2008, the balance owed pursuant to the LOC was
$30,000. Interest accrued but not paid during the three and six
month periods ended June 30, 2008 was $750 and $917, respectively.
NOTE 8 – FINANCIAL CONDITION AND
GOING CONCERN
Emazing
Interactive, Inc. has an accumulated deficit through June 30, 2008 totaling
$292,063 and had negative working capital of $82,661. Because of this
accumulated loss, Emazing Interactive, Inc. will require additional working
capital to develop its business operations. Emazing Interactive, Inc.
intends to raise additional working capital either through private placements,
public offerings, bank financing and/or shareholder funding. There
are no assurances that Emazing Interactive, Inc. will be able to either (1)
achieve a level of revenues adequate to generate sufficient cash flow from
operations; or (2) obtain additional financing through either private placement,
public offerings, bank financing and/or shareholder funding necessary to support
Emazing Interactive, Inc.'s working capital requirements. To the extent
that funds generated from any private placements, public offerings, bank
financing and/or shareholder funding are insufficient, Emazing Interactive, Inc.
will have to raise additional working capital. No assurance can be given
that additional financing will be available, or if available, will be on terms
acceptable to Emazing Interactive, Inc.. If adequate working capital is
not available Emazing Interactive, Inc. may not be able to continue its
operations.
Management
believes that the efforts it has made to promote its business will continue for
the foreseeable future. These conditions raise substantial doubt
about Emazing Interactive, Inc.'s ability to continue as a going
concern. The financial statements do not include any adjustments
relating to the recoverability and classification of asset carrying amounts or
the amount and classification of liabilities that might be necessary should
Emazing Interactive, Inc. be unable to continue as a going concern.
NOTE 9 - RECENTLY ADOPTED
ACCOUNTING PROUNCEMENTS
In
September 2006, the Financial Accounting Standards Board (“FASB”) issued
Statement of Financial Standards (“SFAS”) No. 157, Fair Value Measurements
(“SFAS No. 157”), which defines fair value, establishes a
framework
for
consistently measuring fair value under GAAP and expands disclosures about fair
value measurements. SFAS No. 157 became effective for the Company on
January 1, 2008. SFAS No. 157 establishes a hierarchy in order to segregate fair
value measurements using quoted prices in active markets for identical assets or
liabilities, significant other observable inputs and significant unobservable
inputs. For assets and liabilities that are measured at fair value on a
recurring basis, SFAS No. 157 requires disclosure of information that enables
users of financial statements to assess the inputs used to determine fair value
based on the aforementioned hierarchy. See Note 11 for further information
regarding our assets and liabilities that are measured at fair value on a
recurring basis.
In
February 2008, the FASB issued FASB Staff Position (“FSP”) 157-2 “Partial
Deferral of the Effective Date of Statement 157”. FSP 157-2 delays the
effective date of SFAS No. 157 to fiscal years beginning after
November 15, 2008 for all nonfinancial assets and nonfinancial liabilities,
except those that are recognized or disclosed at fair value in the financial
statements on a recurring basis (at least annually). The Company has adopted
SFAS No. 157 as of January 1, 2008 related to financial assets
and financial liabilities. Refer to Note 11 for additional discussion on
fair value measurements. The Company is currently evaluating the impact of
SFAS No. 157 related to nonfinancial assets and nonfinancial
liabilities on the Company’s financial position, results of operations and cash
flows.
In
February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial
Assets and Financial Liabilities – Including an Amendment of FASB Statement
No. 115 (“SFAS No. 159”). SFAS No. 159 permits entities to
choose to measure eligible items at fair value at specified election dates and
report unrealized gains and losses on items for which the fair value option has
been elected in earnings at each subsequent reporting date.
SFAS No. 159 was effective for the Company on January 1, 2008.
However, the Company has not elected to apply the provisions of SFAS No. 159 to
any of our financial assets and financial liabilities, as permitted by the
Statement.
NOTE 10 – ACCOUNTING PRONOUNCEMENTS
NOT YET ADOPTED
In
December 2007, the FASB issued SFAS No. 141(R), Business Combinations (“SFAS
No. 141(R)”) which replaces SFAS No. 141, Business Combinations, and
requires the acquirer of a business to recognize and measure the identifiable
assets acquired, the liabilities assumed, and any non-controlling interest in
the acquiree at fair value. SFAS No. 141(R) also requires transaction costs
related to the business combination to be expensed as incurred. SFAS No. 141(R)
is effective for business combinations for which the acquisition date is on or
after fiscal years beginning after December 15, 2008. Management does not
believe that adoption of this statement will have a material impact on the
Company’s consolidated financial position or results of operations.
In
December 2007, the FASB issued SFAS No. 160, Noncontrolling Interests in
Consolidated Financial Statements (“SFAS No. 160”). This Statement amends
ARB No. 51, Consolidated
Financial Statements, to establish accounting and reporting standards for
the noncontrolling interest in a subsidiary and for the deconsolidation of a
subsidiary. SFAS No. 160 is effective for fiscal years beginning after December
15, 2008. We are currently evaluating the effect that the adoption of SFAS No.
160 will have on our consolidated financial position, results of operations and
cash flows.
In March
2008, the FASB issued FASB Statement No. 161, Disclosures about Derivative Instruments and Hedging
Activities. The new standard is intended to improve financial reporting
about derivative instruments and hedging activities by requiring enhanced
disclosures to enable investors to better understand their effects on an
entity’s financial position, financial performance, and cash flows. It is
effective for financial statements issued for fiscal years and interim periods
beginning after November 15, 2008, with early application encouraged. The new
standard also improves transparency about the location and amounts of derivative
instruments in an entity’s financial statements; how derivative instruments and
related hedged items are accounted for under Statement 133; and how derivative
instruments and related hedged items affect its financial position, financial
performance, and cash flows. Management is currently evaluating the effect of
this pronouncement on financial statements.
In June
2008, the Securities and Exchange Commission announced that it has approved a
one-year extension of the compliance data for smaller public companies to meet
the section 404(b) auditor attestation requirement of the Sarbanes-Oxley
Act. With the extension, small companies will now be required to
provide the attestation reports in their annual reports for the fiscal years
ending on or after December 15, 2009.
NOTE 11 – FAIR VALUE
OF FINANCIAL INSTRUMENTS
|
In
September 2006, the FASB issued SFAS 157, Fair Value Measurement. SFAS
157 defines fair value, establishes a framework for measuring fair value in
generally accepted accounting principles and expands disclosures about fair
value measurements. SFAS 157 was effective for our financial assets and
liabilities on January 1, 2008. The FASB delayed the effective date of SFAS
157 for all non-financial assets and non-financial liabilities, except those
that are recognized or disclosed at fair value in the financial statements on a
recurring basis (at least annually) to fiscal years beginning after
November 15, 2008.
SFAS
157’s valuation techniques are based on observable and unobservable inputs.
Observable inputs reflect readily obtainable data from independent sources,
while unobservable inputs reflect our market assumptions. The Standard
classifies these inputs into the following hierarchy:
Level 1 Inputs – Quoted
prices for identical instruments in active markets.
Level 2 Inputs – Quoted
prices for similar instruments in active markets; quoted prices for identical or
similar instruments in markets that are not active; and model-derived valuations
whose inputs are observable or whose significant value drivers are
observable.
Level 3 Inputs – Instruments
with primarily unobservable value drivers.
As of
June 30, 2008, the Company did not have any instruments subject to valuation
under SFAS 157.
Item
2. MANAGEMENT’S DISCUSSION AND ANALYSIS
This
report contains forward looking statements within the meaning of Section 27A of
the Securities Act of 1933, as amended and Section 21E of the Securities
Exchange Act of 1934, as amended. The Company’s actual results could differ
materially from those set forth on the forward looking statements as a result of
the risks set forth in the Company’s filings with the Securities and Exchange
Commission, general economic conditions, and changes in the assumptions used in
making such forward looking statements.
General
We are a
gaming organization that is working with prominent marketing services connected
to the gaming scene. We specialize in providing marketing awareness
of products and services of our customers to millions of on-line gaming players
and enthusiasts.
To date,
our business development activities have primarily been concentrated in web
server access and company branding in hosting web based e-games. This activity
is structured whereby our partners and sponsors are provided premium web site
exposure identifying their company, name, and product offerings.
We
generate revenues through our partnerships and sponsors. Sponsoring EMG GAMING
will bring a product and/or brand name into the spotlight of gamers
worldwide. Our customer's brand will be synonymous with the youthful
intelligent image that pro-gaming has. Our customers have prime
advertising space on our website, IRC channel every hour 24/7 and clothes, which
we will wear at competitive events all year round. It is primarily through our
fee structure for web server access that we generate revenue. Although our web
site creates product awareness for our sponsors and partners, our revenue is
generated by fees which our partners and sponsors remit to us for that exposure.
In the E-Gaming industry, partners and sponsors will pay top dollar for a
popular gaming web site as they can maximize their product and name
exposure.
We also
generate revenue through EMazing Servers, a "Game Server" rental company whereby
we rent game servers for players to play a computer game of their choice. We
rent game servers for over 32 different games, the most popular being Half
Life's Counter Strike and variations of this game. We rent by the hour, day or
month. This rental program is unique for our type of service as most companies
choose to rent by the month. We feel this gives us a competitive advantage over
our competition.
We have
three standard packages designed for our prospective partners. Our
"Gold" package is aimed to give maximum publicity to our prospective partners,
forcing their product into the world of pro-Gaming and showing everybody that
their company really cares about the gamers. The Silver" package is
aimed at companies with a lower budget that are looking to get their product
noticed. The "Bronze" package is for companies with limited budgets but still
want involvement in the eSports industry.
During
2006, we filed and had approved form SB-1 to raise funds. A portion
of the proceeds of the offering are being used to further develop E-Gaming
software and lease server capacity and access through server lease agreements.
These servers are a major source of revenue for us as we charge access fees to
these servers.
Our
Business Strategy
We are a
gaming organization that is working with prominent marketing services connected
to the gaming scene. Currently, the entire team consists of contract
workers including management, sales, technical development, press and our
primary team / players department. We comprise of people who have
specific gaming experience, a pre-requisite for employment with our company is
experience in the gaming world. Combined, our organization holds well
over 50 years of experience in management alone.
Management
is primarily consisted of our President and CEO. As CEO, he is responsible for
coordinating and leading the entire organization to achieve optimal results and
goals. This includes directing contract consultants and
measuring
results. He also manages the budget to satisfy needs for traveling and
accommodations to PR events and tournaments. Additionally, our CEO is
responsible for strategic thinking and placement within the E-Gaming industry,
constantly looking for new opportunities. As such, he is instrumental in
building and maintaining sponsor and partner relationships.
EMazing
utilizes their website, emazinggaming.com, as the portal to which e-games are
accessed on the World Wide Web. Through links on the website we are able to
better manage our visitors, game selection, and visitor profiles, effectively
providing us the ability to ultimately understand our customers and their
playing habits from which we can then develop more challenging and exciting game
content.
All games
currently provided by EMazing are third party developed. Through the proceeds of
this offering, we will use a portion of the proceeds to develop our own game
portfolio. Game development is a capital and time intensive process, usually
taking 18-24 months to take a game from concept form to fee based web play. It
is our intent to be an industry leading game developer as well as content
provider through our interactive website.
Industry
and Competition:
The
eSports industry is highly competitive. eSports is technologically based and
through the medium of the internet is readily accessible to most anyone with a
computer and a credit card. Barriers to entry are high due to server costs
(owned and/or leased), travel expenses, and general living expenses. The more
successful and enthusiastic eSport competitors are reliant on sponsors and
partners to generate funds to undergird living, travel and equipment maintenance
costs. Although highly competitive, it is also highly fragmented. eSports is
worldwide in scope and difficult to assess from a competitive standpoint as
games are often hot and therefore streaky in play before another company puts
out a more desirable game program. Even so, server capacity, speed and graphics
generally determine the amount of play a game will generate.
Online
gaming has emerged as one of the biggest growing industries in the new
millennium. The Far East has played a significant role in paving the
way for recognition for online gamers. Multiplayer online games have
generated over 1 billion dollars in revenue for the first time, in
2004. A large proportion of this figure has come from player
subscription games such as Everquest and Star Wars Galaxies, but a significant
amount has also come from the first person shooter game sales. This
figure does not include the emergence of sponsored players and teams with many
players earning above $100,000 in sponsorship deals. Typical earnings of a team
range between $20k and $40k for the larger events.
RESULTS
FOR THE QUARTER ENDED June 30, 2008
Our
quarter ended on June 30, 2008. Any reference to the end of the
fiscal quarter refers to the end of the second calendar quarter for
2008 for the period discussed herein.
REVENUE. Revenue
for the three months ended June 30, 2008, was $12,055 compared to $8,452 for the
period ended June 30, 2007. The increase in revenue is attributed to
the impact of sponsorship income which was $5,500 in 2008 and $0 in
2007. Revenue for the six months ended June 30, 2008 was $24,199
compared to $9,889 for the six months ended June 30, 2007. The
increase in revenue is attributed to three main reasons: The increase in
sponsorship income as previously mentioned; the sale of the
Counter-Strike 1.6 Team in the fisrt quarter of 2008 for $6,000; and the
strategy of ‘leasing’ time on the game servers in smaller increments versus a
monthly subscription
OPERATING
EXPENSES. Total operating expenses for the three months ended June
30, 2008, were $30,398 compared to expenses for the period ended June 30, 2007
of $33,815. The decrease is mainly attributed to reduced
travel and related game fees of $7,500 that were partioally off-set by an
increase in contract services. The above expenses do not include
depreciation and amortization expense which was $6,370 and $4,506 for the three
months ended June 30,
2008 and
2007, respectively. Total operating expenses for the six months ended
June 30, 2008 were $96,018 compared to expenses for the period ended June 30,
2007 of $43,545. The increase is attributed to an increase in
contract services of $42,000 related to business development ($30,000) and the
President and other contractors in their effort to implement the strategy and
move the company forward ($12,000); and increased serer bandwidth ($4,500)
.. These costs were partially off-set by decreased travel
and related game fees. The above expenses do not include
depreciation and amortization expense which was $12,740 and $9,012 for the six
months ended June 30, 2008 and 2007, respectively.
NET
INCOME (LOSS). Net loss for the three months ended June 30, 2008 was $25,463
compared to the period ended June 30, 2007 of $29,446. Net loss
for the six months ended June 30, 2008 was $85,518 compared to the period ended
June 30, 2007 of $41,882. The aforementioned increase/decrease in
expenses more than off-set the increase in sales revenue.
LIQUIDITY
AND CAPITAL RESOURCES. Emazing Interactive filed on Form SB-1, a registration
statement with the U.S. Securities & Exchange Commission in order to raise
funds to develop their business. The registration statement became effective on
December 21, 2006 and Emazing has raised funds under that registration statement
at $0.50 per share. In September 2007, when we cut off our offering and started
trading on the OTCBB under the symbol EMZG, we had raised $154,750 by
selling 309,500 shares of common stock under that registration
statement. In the six month period ended June 30, 2008, an additional
24,000 shares (restricted) were sold raising funds of $12,000..
Employees
At June
30, 2008, the Company had one employee.
ITEM
3. CONTROLS AND PROCEDURES
Disclosure
controls and procedures are controls and other procedures that are designed to
ensure that information required to be disclosed in company reports filed or
submitted under the Securities Exchange Act of 1934 (the “Exchange Act”) is
recorded, processed, summarized and reported, within the time periods specified
in the Securities and Exchange Commission’s rules and forms. Disclosure controls
and procedures include, without limitation, controls and procedures designed to
ensure that information required to be disclosed in company reports filed under
the Exchange Act is accumulated and communicated to management, including the
Company’s Chief Executive Officer and Chief Financial Officer (the “Certifying
Officers”), as appropriate to allow timely decisions regarding required
disclosure.
As
required by Rules 13a-15(e) and 15d-15(e) under the Exchange Act, the Certifying
Officers carried out an evaluation of the effectiveness of the design and
operation of the Company’s disclosure controls and procedures as of June 30,
2008. Their evaluation was carried out with the participation of other members
of the Company’s management. Based upon their evaluation, the Certifying
Officers concluded that the Company’s disclosure controls and procedures were
effective.
The
Company’s internal control over financial reporting is a process designed by, or
under the supervision of, the Certifying Officers and effected by the Company’s
Board of Directors, management and other personnel, to provide reasonable
assurance regarding the reliability of the Company’s financial reporting and the
preparation of the Company’s financial statements for external purposes in
accordance with generally accepted accounting principles. Internal control over
financial reporting includes policies and procedures that pertain to the
maintenance of records that in reasonable detail accurately and fairly reflect
the transactions and dispositions of the Company’s assets; provide reasonable
assurance that transactions are recorded as necessary to permit preparation of
the Company’s financial statements in accordance with generally accepted
accounting principles, and that the Company’s receipts and expenditures are
being made only in accordance with the authorization of the Company’s Board of
Directors and management; and provide reasonable assurance regarding prevention
or timely detection of unauthorized
acquisition,
use or disposition of the Company’s assets that could have a material effect on
its financial statements. There has been no change in the Company’s internal
control over financial reporting that occurred in the quarter ended June 30,
2008, that has materially affected, or is reasonably likely to affect, the
Company’s internal control over financial reporting.
PART
II
Items No.
1, 2, 3, 4, 5 - Not Applicable.
Item No.
6 - Exhibits and Reports on Form 8-K
(a) None
(b) Exhibits
Exhibit
Number Name
of Exhibit
31.1 Certification
of Chief Executive Officer, pursuant to Rule 13a-14(a) of the Exchange Act, as
enacted by Section 302 of the Sarbanes-Oxley Act of 2002.
31.2 Certification
of Chief Financial Officer, pursuant to Rule 13a-14(a) of the Exchange Act, as
enacted by Section 302 of the Sarbanes-Oxley Act of 2002.
32.1 Certification
of Chief Executive Officer and Chief Financial Officer, pursuant to 18 United
States Code Section 1350, as enacted by Section 906 of the Sarbanes-Oxley Act of
2002.
SIGNATURES
In
accordance with the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this Report to be signed on its behalf by the
undersigned, thereunto duly authorized.
Emazing
interactive, inc.
By: /s/ Edward
Hancock
Edward
Hancock, President, CFO
Date:
July 30, 2008